Ritual Studio · how we work

How we're making Ritual better

A simple loop: we use your real app like real customers would, find what trips them up, fix it, and check it actually got better — a little smoother every week.

The loop

Five steps, then we go around again.
1

Live a real day

We use your real app exactly the way a customer would — an owner opening up, members signing up, booking a sauna, sending a message. An AI plays the people, so a whole day runs in minutes, at no cost.

2

Watch where it snags

We see the precise moment someone gets stuck, or a screen looks broken, or a number doesn’t add up.

3

Write a plain fix-list

Every snag becomes a short, ranked to-do list — in plain language, worst-first, with a suggested fix.

4

The team fixes it

Your developer makes the changes and ships them to the live app.

5

Replay & confirm

We run the same day again and check the snags are gone and the studio is busier than before.

↻ Then we start over — each loop, the app gets better

The story so far

Four loops in — each one left the app better than the last.
Round 1

Found the walls

Ran a full day and saw the problem: members couldn’t book, new sign-ups got stuck, and the calendar sat almost empty.

Round 2

Fixed & verified

The team fixed the booking rules; we re-ran and watched the studio fill up — bookings went from 2 to 7.

Round 3

Payments work

Drove the real checkout end to end — a brand-new member bought a session with a card and got booked.

Round 4

Now: the staff side

Testing the employee and manager tools. Already found one access issue for the team to tighten up.

See it in action

The very first loop, last week → this week. Same member, same screen.
Before last week's run
Sarah blocked from booking
Sarah has a full, unlimited membership — but the app wouldn't let her book. It kept asking her to “finish setup” and showed a red “verification required.” Most members hit the same wall, so the calendar sat nearly empty.
After this week's run
Sarah booked in one tap
We flagged it, the team fixed the booking rules, and now Sarah books in one tap. Her Contrast Therapy session is set — no wall, no red banner. Across the day, the studio filled up.
2 → 7
bookings on the demo day, before → after the fix
9 · 8
issues found so far · already fixed (1 in progress)
$0
cost to run — the whole loop runs on local AI

This is just the first loop. We'll run it again after each update — so you can always see the app getting smoother, in the same two places, without any guesswork.

Watch the day — the film See the fix-list