Content calendar, posts, campaigns, and creative assets.
What: Finalize handles, bios, and the link-in-bio destination.
Note: Handle confirmed: @ritualstudiospa. The bio text and the link-in-bio destination are not confirmed yet.
What: Pre-launch 26-week calendar (blog to social pipeline), strategy, and a living discussion area we shape together and iterate on.
What: 16 peer Instagram accounts profiled. Graphics-first works (Bathhouse built ~290K on carousels). Local field is under 5k and beatable. Scorecard, content pillars, pre-launch and post-launch strategy, 4-week starter calendar, growth tactics.
What: 26 full blog articles and 82 main Instagram posts (201 images), 27 weeks from Sep 28 2026 to Apr 4 2027. Copy buttons on every blog and caption, download-all-as-markdown, dark/light, Ritual branded, approved taglines and real sources only.
What: All 201 finished 1080px images for the 82 main posts (every carousel slide included), 27 weeks from Sep 28 2026 to Apr 4 2027, with per-image download and copy-caption buttons.
Link: /reports/post-gallery/
What: Every blog, every post with its images, the weekly video and stories, with a feedback box and Looks-good sign-off on each piece. The long-term home for content review.
What: The running record of the biweekly reviews: decisions, owners, and status per item, with open items carried forward.
Link: /reports/call-log.html
What: Design and schedule the opening set of posts.
Note: The opening batch is designed and in the Content Studio. 0 posts approved yet; first post proposed Monday Sep 28.
What: Pick cadence and plan the first two weeks of posts.
Note: 27 week calendar built; week 1 proposed for Monday Sep 28, pending Rory's OK on today's call.