Ritual Studio · Call Log

Every call, every item, one record each.

Pick a week to see what that call covered and where each item stood that day. Below the calls, every open item appears once with its current status and owner, and closed items sit in their own list.

By week

Click a date. The latest call opens first.

October 2, 2026Biweekly reviewRory, Ravi, VidyaLatest

Agenda

Launch week in numbers: 34 waitlist signups in five days (3 came in the whole week before), 320 Instagram followers, and the giveaway Reel drew the most likes and comments. qa.ritualstudiospa.com/reports/launch-week.html
What we change for weeks 3 and 4, and one Instagram Insights screenshot each Friday so the next snapshot can rank posts.
Following up with the 34 new signups: none has an owner yet. The Leads queue now gives each new one a next step and a 24 hour due date; the earlier 30 need one set by hand. Who owns it?
What shipped this week, as a short demo: Daniel's membership page edits, the first Journal article, Instagram tracking, the lead follow-up queue, reports with real data including Google Analytics and Search Console, email campaigns from approved templates (preview and schedule; nothing sent), and alerts after the September 30 outage.
September 23 action items: where each one stands (below).
Decide: Unlimited 15 at one time or per cycle; the first retention build; the S700 card reader; "January 2027" or "early 2027" in public posts.
Decide: give Ritual its own email event slot in our SendGrid account (both slots are used by other apps today), or open a separate Ritual account, so email delivery and opens can be tracked.
Rory's production checks, ready for her now: the every 4 weeks wording everywhere, the Corporate cards on phone and desktop, and every 4 weeks in the member Shop. Two answers she owes: Unlimited 15 at one time or per cycle, and the 4 member rate. Each note she has goes in as its own Request Center item.
Next two weeks: Stripe linking for production testing ahead of the November founding sales, the day 9 email wording, and the Punit handover.

What we covered

Launch week reviewed: 34 waitlist signups and about 400 Instagram followers by the call. Rory said most of the growth came from word of mouth and the local community, plus a $150 Instagram ad over four days aimed within 20 miles, and that the Reels, especially the giveaway Reel, pulled the most. We walked through website traffic and the new Google reports inside the app, the waitlist emails, and the plan for a separate SendGrid account so email delivery and opens can be tracked. Rory shared plans for local partners and an ambassador program; Dave has agreed to make social content. Founder memberships go on sale in December, and app and membership testing moves to November.

Action items from this call, status today

Action	Owner	Status
Move the call log and social media tracking into the app so they are not public.	Ravi	Open
Send Rory the steps, with screenshots, to open a free SendGrid account and share the key safely.	Ravi	Open
Spread the waitlist emails out: the first within 24 hours, then about every 5 days.	Ravi	Open
Correct the private experience capacity to 14, not 12, on the website and in the app.	Ravi	Open
Make the staff app work well on a phone, starting with Today, Bookings, Members and Messaging.	Ravi	Open
Send the final invoice for the apps.	Ravi	Open
Move membership rule testing and app testing to November. Agreed on the call.	Ravi	Done
Open a free SendGrid account and share the key with Ravi.	Rory	Open
Create a YouTube account with hello@ritualstudiospa.com for longer videos and website embeds.	Rory	Open
Have someone test the app on an Android phone.	Rory	Open
Put together a test group of 3 to 5 people in November to try all three membership types from start to finish.	Rory	Later
Start writing the next waitlist email series, ready by November.	Rory	Open
Consider paying for the Instagram verified checkmark.	Rory	Open

Decided on this call

The 75 founder memberships go on sale in December (aiming for December 7, after Black Friday), once financing for the January opening is final. Founder members hear first by email from the waitlist.
Goal: 5,000 Instagram followers by December. Keep posting three times a week with trending audio, then post more often around the December launch.
Review social performance every two weeks.
Spread the waitlist emails over about 35 days instead of the current short cycle, so they carry people through November.
Rory opens a free SendGrid account for Ritual, so email delivery and opens can be tracked.
Membership rule testing and app testing move to November, with a small test group.
The call log and social tracking move into the app, behind a login, instead of a public page.
YouTube (and later TikTok) for longer videos and website embeds.

Not settled on this call

Not in the call summary, so still open: Unlimited 15 at one time or per cycle; the first retention build; the S700 card reader; "January 2027" or "early 2027" in public posts.

Discussed on this call, status as of that day

Item	Owner	Status then
Instagram launch Goal set: 5,000 by December. + History Oct 2 In progress Goal set: 5,000 by December.	Rory, Daniel	In progress
KPI snapshot for each call Two-week review rhythm agreed. + History Oct 2 In progress Two-week review rhythm agreed. Sep 3 In progress Format agreed.	Autosterea	In progress
Founding membership sales (first 75) December sale agreed. + History Oct 2 Later December sale agreed.	Rory, Daniel, Ravi	Later
Email delivery and open tracking Rory opens a Ritual SendGrid account. + History Oct 2 Open Rory opens a Ritual SendGrid account.	Ravi	Open
Waitlist emails spread over about 35 days Agreed October 2. + History Oct 2 Open Agreed October 2.	Autosterea	Open
Next waitlist email series (space and apparel previews) Agreed October 2. + History Oct 2 Open Agreed October 2.	Rory	Open
Private experience capacity: 14, not 12 Raised October 2. + History Oct 2 Open Raised October 2.	Autosterea	Open
Staff app on a phone Raised October 2. + History Oct 2 Open Raised October 2.	Autosterea	Open
Call log and social tracking inside the app Agreed October 2. + History Oct 2 Open Agreed October 2.	Autosterea	Open
YouTube account Agreed October 2. + History Oct 2 Open Agreed October 2.	Rory	Open
Android app test Agreed October 2. + History Oct 2 Open Agreed October 2.	Rory	Open
Instagram verified checkmark Raised October 2. + History Oct 2 Open Raised October 2.	Rory	Open
Local partners and ambassador program Shared October 2. + History Oct 2 Open Shared October 2.	Rory, Daniel	Open
App: Rory's usability round Testing moved to November. + History Oct 2 Later Testing moved to November. Sep 23 In progress Ready for Rory's production check; DEV checks are not her sign-off. Sep 22 In progress In production; needs Rory's acceptance in production. Sep 18 Done In production, leftovers included. Sep 14 In progress Independent verification on the test site: 49 of 53 confirmed, then 7 of 10 on the second batch. Sep 9 In progress Rory's list from the RitualOS canvas turned into 71 tracked items with acceptance lines.	Autosterea	Later
Follow-up for new waitlist signups New queue live; owner to decide. + History Oct 2 Open New queue live; owner to decide.	Rory, Daniel	Open
Membership rules: built into the app Priority Booking wording corrected: 15 held at one time is what is live. + History Sep 23 In progress Priority Booking wording corrected: 15 held at one time is what is live. Sep 22 In progress Checked against the production app: most of the rules are in it but untested; nothing deployed since September 18. Sep 18 In progress Catalog batch and the last usability leftovers pushed to production. Sep 18 In progress First batch live; the big second batch is deploying today. Sep 17 In progress Business Rules screen released to production: rules configurable through a draft and publish flow. Sep 14 In progress Decisions filed for the build with acceptance lines.	Autosterea	In progress
Retention ideas: Daniel's nine Research published on the hub: qa.ritualstudiospa.com/reports/retention-ideas.html . + History Sep 23 In progress Research published on the hub: qa.ritualstudiospa.com/reports/retention-ideas.html . Sep 22 In progress Filed as nine Request Center items; research ready for the call. Sep 20 Open Posted in the channel by Daniel for discussion.	Rory, Daniel, Ravi	In progress
Card reader recommendation Waiting on Rory's go. + History Sep 22 Done Waiting on Rory's go. Sep 18 Done Recommended the Stripe S700. Sep 17 Open Asked in the channel.	Ravi	Done

September 23, 2026Biweekly reviewRory, Daniel, Ravi, Vidya

Agenda

First post on Monday, September 28: Rory confirms (the Content Studio calendar already shows it as the proposal). Then weeks 1 and 2 get their Looks good, with all of Daniel's caption edits in. Two small things first: the week 1 blog title (suggested: How to Do Contrast Therapy) and a couple of wording fixes in the edited captions.
Rory's September 22 answers: the 10 percent pack discount is set. Unlimited Priority Booking is live as up to 15 future bookings held at one time in the current 28 day cycle (past visits stop counting). Confirm: is it 15 at one time, or 15 in total per cycle? And how far ahead can the other tiers book?
Walk the live path on screen: website form to the inquiry and lead in the OS, the email from hello@, the contact in GHL and the text. Then Business Rules, then the iOS and Android apps.
Rory's OS notes in four lists: live in production, live and waiting for her check, checked on DEV only, and not built. What she flags becomes one Request Center item each.
What went live today: Daniel's membership notes (Best Deal and Most Popular on Essential, every 4 weeks on the founding line), the Unlimited 15 advance session limit, the Corporate cards matching the Memberships cards, the Clarity fix and automatic journal publishing. Left: the web app name (store change submitted) and the website review (link preview image, home page copy).
Daniel's retention ideas (qa.ritualstudiospa.com/reports/retention-ideas.html ): one small build first, counting visits and a daily staff list that covers four of the ideas, then the weekly ritual. The rest wait for data or for your program plans.
Not live yet: card payments (Stripe test mode), leads counted in Analytics, email delivery receipts.
Card reader: Rory decides on the Stripe S700 (about $300 per device).
Owed by Rory: the About page plunge or sauna photo; reviews in the opening plan; the plunge temperature we quote in posts.
Next two weeks: the web app name and the website review (link preview image, home page copy), Rory's production checks, conversion tracking, Tacoma pages, Google profile build-out, KPI snapshot format.

What we covered

The studio now runs on its own app instead of GHL: website, staff app, member app and both phone apps share one system, with Stripe for payments (still in test mode), SendGrid for email and GHL only for texts. Every change request now lives in the Request Center with a number and a status, and new requests paused while the backlog is cleared. The waitlist form and its five welcome emails are live and tested. Rory and Daniel took over Instagram posting from Monday, September 28, with our calendar and templates. Both phone apps are live in the stores. Ongoing app work moves to Punit over two weeks.

Action items from this call, status today

Action	Owner	Status
Clear the Request Center backlog, starting with linking Stripe for production testing. Eight releases this week cleared report, lead, Journal and campaign items. Stripe is still in test mode; linking it for production testing is next.	Ravi	In progress
Change "I" to "we" in the waitlist emails. The sign-offs already read Team Ritual. The day 9 email (Who We Are) still says "I can't wait to share it with you."	Ravi	Open
Hold any new email series (contact, corporate) until after the waitlist launch. No new series were built. The one-time acknowledgment emails for the contact, corporate, membership and waitlist forms stay on.	Ravi	Done
Add the iOS and Android download links to the website when the app is ready to promote. Waiting on the go to promote the app.	Ravi	Later
Build the Tacoma location pages closer to opening. Planned for the run up to opening.	Ravi	Later
Hand ongoing work and support to Punit over the next two weeks. Punit has this week's release handoff.	Ravi	In progress
Own Instagram posting from Monday, September 28, with the calendar and templates. Four posts September 28 to October 2. Results: qa.ritualstudiospa.com/reports/launch-week.html	Rory	Done
Keep the app store links for when the app is promoted. Both links were shared in the channel.	Rory	Done
Send website feedback now; hold app feedback until the backlog is cleared. Daniel's membership page changes went live September 27.	Rory	Done
Prepare for November and December, when the waitlist opens to buy the first 75 founding memberships. Needs Stripe switched to live and a purchase test in November.	Rory and Daniel	In progress

Not settled on this call

Unlimited: 15 bookings held at one time (what is live), or 15 in total per cycle?
Which retention idea to build first.
The Stripe S700 card reader: order or not.

Discussed on this call, status as of that day

Item	Owner	Status then
Content: posting start date Calendar moved to the proposed September 28 start; Rory confirms on the call. + History Oct 2 Done First post went out September 28. Sep 23 In progress Calendar moved to the proposed September 28 start; Rory confirms on the call. Sep 22 In progress Still waiting on Rory's yes. Sep 18 In progress Ravi proposed moving the first post to September 28 to finish and test the app and website changes first. Sep 3 Done Confirmed September 21 (September 14 was the original target).	Rory	In progress
Content: weeks 1 and 2 sign-off Daniel edited captions directly in the Content Studio over the weekend; sign-off still pending. + History Oct 2 Done Posting under way. Sep 22 In progress Daniel edited captions directly in the Content Studio over the weekend; sign-off still pending. Sep 18 In progress Daniel rewrote the week 1 and week 2 carousels in his own words (plain, specific to Ritual, no hedging the science). Applied and re-rendered the same hour. Daniel is signing off. Sep 14 In progress Second round applied: week 2 blog rewrite by Daniel, teaser uses the card they liked, citations off the slides. Fonts, slide numbers, watermarks and the diamond handled the next day; caption editing added so they own the words. Sep 9 In progress First round of founder notes applied: six new captions, week 1 blog rewrite, teaser post added, citations under the hashtags. Sep 3 In progress Weeks 1 and 2 live in the Content Studio with a Looks good button and feedback box on every piece. Start date set to September 21. Aug 21 Open Rory reviews two weeks of content at a time and approves September posting.	Rory, Daniel	In progress
Two decisions for Rory: Priority Booking, and the member discount on packs Rory answered both in the channel. + History Sep 22 Done Rory answered both in the channel. Sep 14 Open The only two items left after her answers.	Rory	Done
Card reader recommendation Waiting on Rory's go. + History Sep 22 Done Waiting on Rory's go. Sep 18 Done Recommended the Stripe S700. Sep 17 Open Asked in the channel.	Ravi	Done
App: the OS is now the center of the system Re-checked with the September 22 submissions: lead, GHL contact, email and text all worked. + History Oct 2 Done September 30 outage fixed; alerts on. Sep 22 Done Re-checked with the September 22 submissions: lead, GHL contact, email and text all worked. Sep 18 Done Email Center on in production for contact, corporate, membership and waitlist, from hello@ritualstudiospa.com. Sep 18 Done Email cutover complete; inquiries and leads in the OS; GHL reduced to SMS via API. Sep 16 Done One real mobile submission traced website to CRM to GHL contact to setup email to member login. Sep 3 In progress Production live on the VPS with its own database; Stripe in test mode; production QA sweep proposed.	Autosterea	Done
Membership rules: built into the app Priority Booking wording corrected: 15 held at one time is what is live. + History Sep 23 In progress Priority Booking wording corrected: 15 held at one time is what is live. Sep 22 In progress Checked against the production app: most of the rules are in it but untested; nothing deployed since September 18. Sep 18 In progress Catalog batch and the last usability leftovers pushed to production. Sep 18 In progress First batch live; the big second batch is deploying today. Sep 17 In progress Business Rules screen released to production: rules configurable through a draft and publish flow. Sep 14 In progress Decisions filed for the build with acceptance lines.	Autosterea	In progress
App: live card charging Deliberately untouched during the production release. + History Sep 16 Later Deliberately untouched during the production release.	Ravi	Later
Mobile: Android app Live on Google Play. + History Sep 22 Done Live on Google Play. Sep 17 In progress Verification done by Rory; app submitted to Google. Sep 9 Open Google required the account owner to finish developer verification before an app could be created. Sep 3 In progress Play releases first for speed, then Apple; admin invites accepted.	Vidya	Done
Website: Daniel's September 17 and 18 list Corporate cards released; waiting for Rory's look. + History Oct 2 In progress September 27 membership edits live. Sep 23 In progress Corporate cards released; waiting for Rory's look. Sep 22 In progress Most of the list is live; three items left. Sep 18 In progress With Punit. Sep 18 In progress On hold during the website-to-app connection work; resuming.	Punit	In progress
App: Daniel's September 17 notes Founding line now reads every 4 weeks; only the web app name is left. + History Oct 2 Done App name changed in both stores. Sep 23 In progress Founding line now reads every 4 weeks; only the web app name is left. Sep 22 Open Correction: these did not go out with the September 18 release. Next on the engineering list. Sep 18 In progress Filed with acceptance lines; Vidya finishes the native items once Google approves the Android build. Sep 18 In progress Web layer items included in today's production push.	Autosterea, Vidya	In progress
Rank first for contrast therapy in Tacoma and University Place No change since the audit. + History Sep 22 In progress No change since the audit. Sep 14 In progress Rory's September 10 goal; audit published September 14.	Punit, Autosterea	In progress
Google Business Profile Audit found it public and owner-managed, not unpublished; build-out assigned to Punit. + History Sep 14 In progress Audit found it public and owner-managed, not unpublished; build-out assigned to Punit. Aug 21 In progress Category Spa; Rory approved the address and the Google opening date.	Punit	In progress
Conversion tracking (completed lead event) Clarity fixed; lead counting still to switch on. + History Oct 2 Done Lead events confirmed in Google Analytics. Sep 23 In progress Clarity fixed; lead counting still to switch on. Sep 22 In progress Checked with real submissions: leads are not yet counted in Analytics. Sep 18 In progress Completed-lead event to be captured and tested with the form. Sep 17 In progress Access done; the event contract between website and app is the remaining piece. Sep 3 In progress Ravi to grant access, then Punit wires the tag.	Punit, Autosterea	In progress
Retention ideas: Daniel's nine Research published on the hub: qa.ritualstudiospa.com/reports/retention-ideas.html . + History Sep 23 In progress Research published on the hub: qa.ritualstudiospa.com/reports/retention-ideas.html . Sep 22 In progress Filed as nine Request Center items; research ready for the call. Sep 20 Open Posted in the channel by Daniel for discussion.	Rory, Daniel, Ravi	In progress
App: Rory's usability round Ready for Rory's production check; DEV checks are not her sign-off. + History Oct 2 Later Testing moved to November. Sep 23 In progress Ready for Rory's production check; DEV checks are not her sign-off. Sep 22 In progress In production; needs Rory's acceptance in production. Sep 18 Done In production, leftovers included. Sep 14 In progress Independent verification on the test site: 49 of 53 confirmed, then 7 of 10 on the second batch. Sep 9 In progress Rory's list from the RitualOS canvas turned into 71 tracked items with acceptance lines.	Autosterea	In progress

September 18, 2026Written update (call moved to Wednesday, September 23)Shared with Rory and Daniel in Slack

Agenda

Proposal: first post moves from September 21 to Monday, September 28, so next week goes to finishing and testing the app and website changes before anything goes public.
Weeks 1 and 2: Daniel finishes the sign-off; his carousel rewrites are in.
Two decisions for Rory: Priority Booking for Unlimited, and the member discount on packs.
Card reader: the Stripe S700, about $300, same Stripe account, every dollar tracked into the OS.
The system is connected: website form to inquiry and lead in the OS, every email from the OS, SMS via GHL. First batch of membership rules in production, second batch deploying.
Said plainly: card charging in test mode, Android submitted and pending Google, the remaining engineering list, conversion tracking to be tested with the form.

Discussed on this call, status as of that day

Item	Owner	Status then
Content: weeks 1 and 2 sign-off Daniel rewrote the week 1 and week 2 carousels in his own words (plain, specific to Ritual, no hedging the science). Applied and re-rendered the same hour. Daniel is signing off. + History Oct 2 Done Posting under way. Sep 22 In progress Daniel edited captions directly in the Content Studio over the weekend; sign-off still pending. Sep 18 In progress Daniel rewrote the week 1 and week 2 carousels in his own words (plain, specific to Ritual, no hedging the science). Applied and re-rendered the same hour. Daniel is signing off. Sep 14 In progress Second round applied: week 2 blog rewrite by Daniel, teaser uses the card they liked, citations off the slides. Fonts, slide numbers, watermarks and the diamond handled the next day; caption editing added so they own the words. Sep 9 In progress First round of founder notes applied: six new captions, week 1 blog rewrite, teaser post added, citations under the hashtags. Sep 3 In progress Weeks 1 and 2 live in the Content Studio with a Looks good button and feedback box on every piece. Start date set to September 21. Aug 21 Open Rory reviews two weeks of content at a time and approves September posting.	Rory, Daniel	In progress
Two decisions for Rory: Priority Booking, and the member discount on packs The only two items left after her answers. + History Sep 22 Done Rory answered both in the channel. Sep 14 Open The only two items left after her answers.	Rory	Open
Card reader recommendation Recommended the Stripe S700. + History Sep 22 Done Waiting on Rory's go. Sep 18 Done Recommended the Stripe S700. Sep 17 Open Asked in the channel.	Ravi	Done
App: the OS is now the center of the system Email cutover complete; inquiries and leads in the OS; GHL reduced to SMS via API. + History Oct 2 Done September 30 outage fixed; alerts on. Sep 22 Done Re-checked with the September 22 submissions: lead, GHL contact, email and text all worked. Sep 18 Done Email Center on in production for contact, corporate, membership and waitlist, from hello@ritualstudiospa.com. Sep 18 Done Email cutover complete; inquiries and leads in the OS; GHL reduced to SMS via API. Sep 16 Done One real mobile submission traced website to CRM to GHL contact to setup email to member login. Sep 3 In progress Production live on the VPS with its own database; Stripe in test mode; production QA sweep proposed.	Autosterea	Done
Membership rules: built into the app First batch live; the big second batch is deploying today. + History Sep 23 In progress Priority Booking wording corrected: 15 held at one time is what is live. Sep 22 In progress Checked against the production app: most of the rules are in it but untested; nothing deployed since September 18. Sep 18 In progress Catalog batch and the last usability leftovers pushed to production. Sep 18 In progress First batch live; the big second batch is deploying today. Sep 17 In progress Business Rules screen released to production: rules configurable through a draft and publish flow. Sep 14 In progress Decisions filed for the build with acceptance lines.	Autosterea	In progress
App: live card charging Deliberately untouched during the production release. + History Sep 16 Later Deliberately untouched during the production release.	Ravi	Later
Mobile: iOS app Live on the App Store. + History Sep 17 Done Live on the App Store. Sep 3 In progress Handoff to production; build 10 on TestFlight. Aug 21 In progress TestFlight build with Rory.	Vidya	Done
Mobile: Android app Verification done by Rory; app submitted to Google. + History Sep 22 Done Live on Google Play. Sep 17 In progress Verification done by Rory; app submitted to Google. Sep 9 Open Google required the account owner to finish developer verification before an app could be created. Sep 3 In progress Play releases first for speed, then Apple; admin invites accepted.	Vidya	In progress
Website: journal page down Republished and verified: /journal 200 with all 11 posts, snapshot matches the app. + History Sep 18 Open Traced to the exact cause and handed to engineering. Sep 18 Done Republished and verified: /journal 200 with all 11 posts, snapshot matches the app.	Autosterea	Done
Website: Daniel's September 17 and 18 list On hold during the website-to-app connection work; resuming. + History Oct 2 In progress September 27 membership edits live. Sep 23 In progress Corporate cards released; waiting for Rory's look. Sep 22 In progress Most of the list is live; three items left. Sep 18 In progress With Punit. Sep 18 In progress On hold during the website-to-app connection work; resuming.	Punit	In progress
App: Daniel's September 17 notes Web layer items included in today's production push. + History Oct 2 Done App name changed in both stores. Sep 23 In progress Founding line now reads every 4 weeks; only the web app name is left. Sep 22 Open Correction: these did not go out with the September 18 release. Next on the engineering list. Sep 18 In progress Filed with acceptance lines; Vidya finishes the native items once Google approves the Android build. Sep 18 In progress Web layer items included in today's production push.	Autosterea, Vidya	In progress
Rank first for contrast therapy in Tacoma and University Place Rory's September 10 goal; audit published September 14. + History Sep 22 In progress No change since the audit. Sep 14 In progress Rory's September 10 goal; audit published September 14.	Punit, Autosterea	In progress
Google Business Profile Audit found it public and owner-managed, not unpublished; build-out assigned to Punit. + History Sep 14 In progress Audit found it public and owner-managed, not unpublished; build-out assigned to Punit. Aug 21 In progress Category Spa; Rory approved the address and the Google opening date.	Punit	In progress
Conversion tracking (completed lead event) Completed-lead event to be captured and tested with the form. + History Oct 2 Done Lead events confirmed in Google Analytics. Sep 23 In progress Clarity fixed; lead counting still to switch on. Sep 22 In progress Checked with real submissions: leads are not yet counted in Analytics. Sep 18 In progress Completed-lead event to be captured and tested with the form. Sep 17 In progress Access done; the event contract between website and app is the remaining piece. Sep 3 In progress Ravi to grant access, then Punit wires the tag.	Punit, Autosterea	In progress

September 14, 2026Follow-up round, worked asyncRory, Daniel, Ravi, Punit

Discussed on this call, status as of that day

Item	Owner	Status then
Content: weeks 1 and 2 sign-off Second round applied: week 2 blog rewrite by Daniel, teaser uses the card they liked, citations off the slides. Fonts, slide numbers, watermarks and the diamond handled the next day; caption editing added so they own the words. + History Oct 2 Done Posting under way. Sep 22 In progress Daniel edited captions directly in the Content Studio over the weekend; sign-off still pending. Sep 18 In progress Daniel rewrote the week 1 and week 2 carousels in his own words (plain, specific to Ritual, no hedging the science). Applied and re-rendered the same hour. Daniel is signing off. Sep 14 In progress Second round applied: week 2 blog rewrite by Daniel, teaser uses the card they liked, citations off the slides. Fonts, slide numbers, watermarks and the diamond handled the next day; caption editing added so they own the words. Sep 9 In progress First round of founder notes applied: six new captions, week 1 blog rewrite, teaser post added, citations under the hashtags. Sep 3 In progress Weeks 1 and 2 live in the Content Studio with a Looks good button and feedback box on every piece. Start date set to September 21. Aug 21 Open Rory reviews two weeks of content at a time and approves September posting.	Rory, Daniel	In progress
Website: Rory's September lists (8, 9, 13, 15, 16) September 8 and 9 shipped September 11; September 13 list added. + History Sep 17 Done Everything through September 16 live, including Daniel's mission, heated bench and waitlist items. Sep 14 In progress September 8 and 9 shipped September 11; September 13 list added. Sep 9 In progress Rory's September 8 and 9 canvas lists with Punit.	Punit	In progress
Rank first for contrast therapy in Tacoma and University Place Rory's September 10 goal; audit published September 14. + History Sep 22 In progress No change since the audit. Sep 14 In progress Rory's September 10 goal; audit published September 14.	Punit, Autosterea	In progress
Membership rules: Rory's decisions Rory answered everything; Daniel confirmed 10 percent. + History Sep 14 Done Rory answered everything; Daniel confirmed 10 percent. Sep 9 In progress Rory's September 8 website copy changed policy (Those Who Serve 10 percent, retail tiers, founding extras, packs); page updated and the changes flagged for her confirmation. Sep 3 In progress The draft became a living rules page written from what the app enforces, with the open decisions listed at the top. Aug 21 In progress Billing guardrails document drafted for Rory's review.	Rory	Done
Membership rules: built into the app Decisions filed for the build with acceptance lines. + History Sep 23 In progress Priority Booking wording corrected: 15 held at one time is what is live. Sep 22 In progress Checked against the production app: most of the rules are in it but untested; nothing deployed since September 18. Sep 18 In progress Catalog batch and the last usability leftovers pushed to production. Sep 18 In progress First batch live; the big second batch is deploying today. Sep 17 In progress Business Rules screen released to production: rules configurable through a draft and publish flow. Sep 14 In progress Decisions filed for the build with acceptance lines.	Autosterea	In progress
Mobile: Android app Google required the account owner to finish developer verification before an app could be created. + History Sep 22 Done Live on Google Play. Sep 17 In progress Verification done by Rory; app submitted to Google. Sep 9 Open Google required the account owner to finish developer verification before an app could be created. Sep 3 In progress Play releases first for speed, then Apple; admin invites accepted.	Vidya	Open
Media: bios, photos and first footage Needed for week 1: the partnership photo, Rory, Daniel, and the first walkthrough footage. + History Sep 22 Done Still owed: the About page photo. Sep 17 Done Bios on the Social Media Hub canvas, Drive folder shared, footage in. Sep 3 In progress Needed for week 1: the partnership photo, Rory, Daniel, and the first walkthrough footage. Aug 21 Open Photos and videos to the Drive folder; founder bios for the About page.	Rory	In progress

September 9, 2026Feedback round, worked asyncRory, Daniel, Ravi, Punit

Discussed on this call, status as of that day

Item	Owner	Status then
Content: weeks 1 and 2 sign-off First round of founder notes applied: six new captions, week 1 blog rewrite, teaser post added, citations under the hashtags. + History Oct 2 Done Posting under way. Sep 22 In progress Daniel edited captions directly in the Content Studio over the weekend; sign-off still pending. Sep 18 In progress Daniel rewrote the week 1 and week 2 carousels in his own words (plain, specific to Ritual, no hedging the science). Applied and re-rendered the same hour. Daniel is signing off. Sep 14 In progress Second round applied: week 2 blog rewrite by Daniel, teaser uses the card they liked, citations off the slides. Fonts, slide numbers, watermarks and the diamond handled the next day; caption editing added so they own the words. Sep 9 In progress First round of founder notes applied: six new captions, week 1 blog rewrite, teaser post added, citations under the hashtags. Sep 3 In progress Weeks 1 and 2 live in the Content Studio with a Looks good button and feedback box on every piece. Start date set to September 21. Aug 21 Open Rory reviews two weeks of content at a time and approves September posting.	Rory, Daniel	In progress
Membership rules: Rory's decisions Rory's September 8 website copy changed policy (Those Who Serve 10 percent, retail tiers, founding extras, packs); page updated and the changes flagged for her confirmation. + History Sep 14 Done Rory answered everything; Daniel confirmed 10 percent. Sep 9 In progress Rory's September 8 website copy changed policy (Those Who Serve 10 percent, retail tiers, founding extras, packs); page updated and the changes flagged for her confirmation. Sep 3 In progress The draft became a living rules page written from what the app enforces, with the open decisions listed at the top. Aug 21 In progress Billing guardrails document drafted for Rory's review.	Rory	In progress
App: Rory's usability round Rory's list from the RitualOS canvas turned into 71 tracked items with acceptance lines. + History Oct 2 Later Testing moved to November. Sep 23 In progress Ready for Rory's production check; DEV checks are not her sign-off. Sep 22 In progress In production; needs Rory's acceptance in production. Sep 18 Done In production, leftovers included. Sep 14 In progress Independent verification on the test site: 49 of 53 confirmed, then 7 of 10 on the second batch. Sep 9 In progress Rory's list from the RitualOS canvas turned into 71 tracked items with acceptance lines.	Autosterea	In progress
Website: Rory's September lists (8, 9, 13, 15, 16) Rory's September 8 and 9 canvas lists with Punit. + History Sep 17 Done Everything through September 16 live, including Daniel's mission, heated bench and waitlist items. Sep 14 In progress September 8 and 9 shipped September 11; September 13 list added. Sep 9 In progress Rory's September 8 and 9 canvas lists with Punit.	Punit	In progress
How changes flow between website, app, emails and SMS qa.ritualstudiospa.com/reports/change-flow.html + History Sep 9 Done qa.ritualstudiospa.com/reports/change-flow.html	Autosterea	Done
Mobile: Android app Google required the account owner to finish developer verification before an app could be created. + History Sep 22 Done Live on Google Play. Sep 17 In progress Verification done by Rory; app submitted to Google. Sep 9 Open Google required the account owner to finish developer verification before an app could be created. Sep 3 In progress Play releases first for speed, then Apple; admin invites accepted.	Vidya	Open
Conversion tracking (completed lead event) Ravi to grant access, then Punit wires the tag. + History Oct 2 Done Lead events confirmed in Google Analytics. Sep 23 In progress Clarity fixed; lead counting still to switch on. Sep 22 In progress Checked with real submissions: leads are not yet counted in Analytics. Sep 18 In progress Completed-lead event to be captured and tested with the form. Sep 17 In progress Access done; the event contract between website and app is the remaining piece. Sep 3 In progress Ravi to grant access, then Punit wires the tag.	Punit, Autosterea	In progress

September 3, 2026Biweekly reviewRory, Ravi, Vidya

Discussed on this call, status as of that day

Item	Owner	Status then
Content: the plan built from Rory's redesign Redesign from Rory's August 27 notes walked through on the call. + History Sep 3 Done Redesign from Rory's August 27 notes walked through on the call. Aug 21 Done Social workflow agreed: three posts a week, two-week review cadence, manual posting, Drive as media intake.	Autosterea	Done
Content: weeks 1 and 2 sign-off Weeks 1 and 2 live in the Content Studio with a Looks good button and feedback box on every piece. Start date set to September 21. + History Oct 2 Done Posting under way. Sep 22 In progress Daniel edited captions directly in the Content Studio over the weekend; sign-off still pending. Sep 18 In progress Daniel rewrote the week 1 and week 2 carousels in his own words (plain, specific to Ritual, no hedging the science). Applied and re-rendered the same hour. Daniel is signing off. Sep 14 In progress Second round applied: week 2 blog rewrite by Daniel, teaser uses the card they liked, citations off the slides. Fonts, slide numbers, watermarks and the diamond handled the next day; caption editing added so they own the words. Sep 9 In progress First round of founder notes applied: six new captions, week 1 blog rewrite, teaser post added, citations under the hashtags. Sep 3 In progress Weeks 1 and 2 live in the Content Studio with a Looks good button and feedback box on every piece. Start date set to September 21. Aug 21 Open Rory reviews two weeks of content at a time and approves September posting.	Rory, Daniel	In progress
Content: posting start date Confirmed September 21 (September 14 was the original target). + History Oct 2 Done First post went out September 28. Sep 23 In progress Calendar moved to the proposed September 28 start; Rory confirms on the call. Sep 22 In progress Still waiting on Rory's yes. Sep 18 In progress Ravi proposed moving the first post to September 28 to finish and test the app and website changes first. Sep 3 Done Confirmed September 21 (September 14 was the original target).	Rory	Done
Media: bios, photos and first footage Needed for week 1: the partnership photo, Rory, Daniel, and the first walkthrough footage. + History Sep 22 Done Still owed: the About page photo. Sep 17 Done Bios on the Social Media Hub canvas, Drive folder shared, footage in. Sep 3 In progress Needed for week 1: the partnership photo, Rory, Daniel, and the first walkthrough footage. Aug 21 Open Photos and videos to the Drive folder; founder bios for the About page.	Rory	In progress
Membership rules: Rory's decisions The draft became a living rules page written from what the app enforces, with the open decisions listed at the top. + History Sep 14 Done Rory answered everything; Daniel confirmed 10 percent. Sep 9 In progress Rory's September 8 website copy changed policy (Those Who Serve 10 percent, retail tiers, founding extras, packs); page updated and the changes flagged for her confirmation. Sep 3 In progress The draft became a living rules page written from what the app enforces, with the open decisions listed at the top. Aug 21 In progress Billing guardrails document drafted for Rory's review.	Rory	In progress
Google Analytics access Blocker: Punit needed access to the property. + History Sep 8 Done Granted. Aug 21 Open Blocker: Punit needed access to the property.	Ravi	Open
App: the OS is now the center of the system Production live on the VPS with its own database; Stripe in test mode; production QA sweep proposed. + History Oct 2 Done September 30 outage fixed; alerts on. Sep 22 Done Re-checked with the September 22 submissions: lead, GHL contact, email and text all worked. Sep 18 Done Email Center on in production for contact, corporate, membership and waitlist, from hello@ritualstudiospa.com. Sep 18 Done Email cutover complete; inquiries and leads in the OS; GHL reduced to SMS via API. Sep 16 Done One real mobile submission traced website to CRM to GHL contact to setup email to member login. Sep 3 In progress Production live on the VPS with its own database; Stripe in test mode; production QA sweep proposed.	Autosterea	In progress
Mobile: iOS app Handoff to production; build 10 on TestFlight. + History Sep 17 Done Live on the App Store. Sep 3 In progress Handoff to production; build 10 on TestFlight. Aug 21 In progress TestFlight build with Rory.	Vidya	In progress
Mobile: Android app Play releases first for speed, then Apple; admin invites accepted. + History Sep 22 Done Live on Google Play. Sep 17 In progress Verification done by Rory; app submitted to Google. Sep 9 Open Google required the account owner to finish developer verification before an app could be created. Sep 3 In progress Play releases first for speed, then Apple; admin invites accepted.	Vidya	In progress
KPI snapshot for each call Format agreed. + History Oct 2 In progress Two-week review rhythm agreed. Sep 3 In progress Format agreed.	Autosterea	In progress
Construction and opening target Construction began; target confirmed on the call. + History Sep 3 Done Construction began; target confirmed on the call. Aug 6 Done Opening timing moved to early 2027.	Rory	Done
Health Department legal action (context) Discovery phase. + History Sep 3 Later Discovery phase.	Rory	Later
How changes flow between website, app, emails and SMS Rory's question answered as a page: the sources of truth, every surface with its owner, the ten step flow, and her September 8 updates traced across every place they touch. + History Sep 9 Done qa.ritualstudiospa.com/reports/change-flow.html	Autosterea	Done

August 21, 2026Biweekly reviewRory, Ravi

Discussed on this call, status as of that day

Item	Owner	Status then
Membership rules: Rory's decisions Billing guardrails document drafted for Rory's review. + History Sep 14 Done Rory answered everything; Daniel confirmed 10 percent. Sep 9 In progress Rory's September 8 website copy changed policy (Those Who Serve 10 percent, retail tiers, founding extras, packs); page updated and the changes flagged for her confirmation. Sep 3 In progress The draft became a living rules page written from what the app enforces, with the open decisions listed at the top. Aug 21 In progress Billing guardrails document drafted for Rory's review.	Rory	In progress
Website: pricing and copy aligned Shipped August 24 and independently verified: zero legacy terms in the served site, bundle or metadata. + History Aug 21 Done Shipped August 24 and independently verified: zero legacy terms in the served site, bundle or metadata.	Punit	Done
Google Search Console and sitemap Created and ownership verified with a permanent verification file. + History Aug 21 Done Created and ownership verified with a permanent verification file.	Punit	Done
Google Business Profile Category Spa; Rory approved the address and the Google opening date. + History Sep 14 In progress Audit found it public and owner-managed, not unpublished; build-out assigned to Punit. Aug 21 In progress Category Spa; Rory approved the address and the Google opening date.	Punit	In progress
Google Analytics access Blocker: Punit needed access to the property. + History Sep 8 Done Granted. Aug 21 Open Blocker: Punit needed access to the property.	Ravi	Open
Content: the plan built from Rory's redesign Social workflow agreed: three posts a week, two-week review cadence, manual posting, Drive as media intake. + History Sep 3 Done Redesign from Rory's August 27 notes walked through on the call. Aug 21 Done Social workflow agreed: three posts a week, two-week review cadence, manual posting, Drive as media intake.	Autosterea	Done
Content: weeks 1 and 2 sign-off Rory reviews two weeks of content at a time and approves September posting. + History Oct 2 Done Posting under way. Sep 22 In progress Daniel edited captions directly in the Content Studio over the weekend; sign-off still pending. Sep 18 In progress Daniel rewrote the week 1 and week 2 carousels in his own words (plain, specific to Ritual, no hedging the science). Applied and re-rendered the same hour. Daniel is signing off. Sep 14 In progress Second round applied: week 2 blog rewrite by Daniel, teaser uses the card they liked, citations off the slides. Fonts, slide numbers, watermarks and the diamond handled the next day; caption editing added so they own the words. Sep 9 In progress First round of founder notes applied: six new captions, week 1 blog rewrite, teaser post added, citations under the hashtags. Sep 3 In progress Weeks 1 and 2 live in the Content Studio with a Looks good button and feedback box on every piece. Start date set to September 21. Aug 21 Open Rory reviews two weeks of content at a time and approves September posting.	Rory, Daniel	Open
Media: bios, photos and first footage Photos and videos to the Drive folder; founder bios for the About page. + History Sep 22 Done Still owed: the About page photo. Sep 17 Done Bios on the Social Media Hub canvas, Drive folder shared, footage in. Sep 3 In progress Needed for week 1: the partnership photo, Rory, Daniel, and the first walkthrough footage. Aug 21 Open Photos and videos to the Drive folder; founder bios for the About page.	Rory	Open
Mobile: iOS app TestFlight build with Rory. + History Sep 17 Done Live on the App Store. Sep 3 In progress Handoff to production; build 10 on TestFlight. Aug 21 In progress TestFlight build with Rory.	Vidya	In progress
Payroll and time tracking research Parked. + History Aug 21 Later Parked.	Autosterea	Later

August 6, 2026Progress reviewRory, Ravi

Discussed on this call, status as of that day

Item	Owner	Status then
App testing closed (120 of 124 verified) Walked through on the call. + History Aug 6 Done Walked through on the call.	Autosterea	Done
Weekly educational blog Started; CoolSculpting removed from all plans. + History Oct 2 Done First weekly article published. Sep 23 Done Automatic journal publishing is on. Sep 22 Done Journal live with 11 articles. Aug 6 Done Started; CoolSculpting removed from all plans.	Autosterea	Done
Social media benchmark Delivered. + History Aug 6 Done Delivered.	Autosterea	Done
Construction and opening target Opening timing moved to early 2027. + History Sep 3 Done Construction began; target confirmed on the call. Aug 6 Done Opening timing moved to early 2027.	Rory	Done

Open right now

Each item once, current status, current owner. Open the history under any item to see how it moved.

12 open7 in progress5 later23 done

Item	Owner	Status
Waitlist emails: "we" instead of "I" Sign-offs already read Team Ritual. The day 9 email (Who We Are) still says "I can't wait to share it with you," and the thank-you text message sent after the website form still says "founder waitlist" instead of Founding Member Waitlist. + History Oct 2 Open One line left to change.	Autosterea	Open
Waitlist emails spread over about 35 days The first email within 24 hours, then about every 5 days, so the series carries people through November. The day 9 "I" wording gets fixed in the same pass. + History Oct 2 Open Agreed October 2.	Autosterea	Open
Private experience capacity: 14, not 12 Update the website (the corporate page says up to 12 participants) and the app to 14. + History Oct 2 Open Raised October 2.	Autosterea	Open
Staff app on a phone Make Today, Bookings, Members and Messaging work well on a phone first. + History Oct 2 Open Raised October 2.	Autosterea	Open
Call log and social tracking inside the app Move them behind the app login so they are not public pages. + History Oct 2 Open Agreed October 2.	Autosterea	Open
Email delivery and open tracking Decided October 2: Rory opens a free SendGrid account for Ritual and shares the key with Ravi (safely, not in chat); engineering then connects delivery and open tracking for Ritual emails. + History Oct 2 Open Rory opens a Ritual SendGrid account.	Ravi	Open
Next waitlist email series (space and apparel previews) Rory starts writing it; ready by November. + History Oct 2 Open Agreed October 2.	Rory	Open
YouTube account Create it with hello@ritualstudiospa.com for longer videos (interviews) and website embeds. TikTok later. + History Oct 2 Open Agreed October 2.	Rory	Open
Android app test Have someone test the app on an Android phone. + History Oct 2 Open Agreed October 2.	Rory	Open
Instagram verified checkmark Rory to consider paying for it, for brand trust. + History Oct 2 Open Raised October 2.	Rory	Open
Follow-up for new waitlist signups 34 waitlist signups (distinct email addresses) in five days (none has an owner yet; the 4 newest have a follow-up date). The Leads queue in the app gives every new signup a next step and a 24 hour due date from October 2 on. Someone needs to own it, and the earlier 30 need a follow-up set by hand. + History Oct 2 Open New queue live; owner to decide.	Rory, Daniel	Open
Local partners and ambassador program Rory is planning an ambassador program with local partners. Dave agreed to make social content. No news coverage yet. + History Oct 2 Open Shared October 2.	Rory, Daniel	Open
Membership rules: built into the app Live in the production app, not yet tested end to end: the Business Rules screen with Rory's decisions; the catalog (Those Who Serve 10 percent on standard pricing for fire, police and military, 15 points per dollar, retail 0/5/10/10, drop-in $60, packs $275 and $500 with 10 percent off for members); the Unlimited 15 membership cap; no booking beyond the current 28 day cycle; staff-only pauses; custom partial refunds; the referral reward; the $40 second no-show fee (recorded, card not charged until payments go live); member account deletion requests. Unlimited Priority Booking is live as up to 15 future bookings held at one time inside the current paid 28 day cycle; once a visit happens it stops counting. Ravi reads Rory's note as 15 bookings in total per cycle, which is not what is live, so that gets confirmed with Rory before anything changes. Not built: the 48 hour founder window, founding extras fulfillment, corporate groups. + History Sep 23 In progress Priority Booking wording corrected: 15 held at one time is what is live. Sep 22 In progress Checked against the production app: most of the rules are in it but untested; nothing deployed since September 18. Sep 18 In progress Catalog batch and the last usability leftovers pushed to production. Sep 18 In progress First batch live; the big second batch is deploying today. Sep 17 In progress Business Rules screen released to production: rules configurable through a draft and publish flow. Sep 14 In progress Decisions filed for the build with acceptance lines.	Autosterea	In progress
KPI snapshot for each call First snapshot shared October 2: qa.ritualstudiospa.com/reports/launch-week.html . Review every two weeks; a Friday Instagram Insights screenshot makes the next one sharper. + History Oct 2 In progress Two-week review rhythm agreed. Sep 3 In progress Format agreed.	Autosterea	In progress
Website: Daniel's September 17 and 18 list Done: Most Popular on Essential, the Corporate cards, the corporate copy, and Daniel's September 27 membership edits (no $200 gift value, the new rewards wording for first responders). Waiting on Rory: the About page plunge or sauna photo. + History Oct 2 In progress September 27 membership edits live. Sep 23 In progress Corporate cards released; waiting for Rory's look. Sep 22 In progress Most of the list is live; three items left. Sep 18 In progress With Punit. Sep 18 In progress On hold during the website-to-app connection work; resuming.	Punit	In progress
Google Business Profile The profile is public and managed by our account; the Ritual logo is on it. Still to do before opening: opening date, description, categories, photos, weekly posts, Q&A, services, waitlist as the booking link. Reviews start at opening. + History Sep 14 In progress Audit found it public and owner-managed, not unpublished; build-out assigned to Punit. Aug 21 In progress Category Spa; Rory approved the address and the Google opening date.	Punit	In progress
Rank first for contrast therapy in Tacoma and University Place Audit done and published: Ritual is already number 2 for contrast therapy tacoma and number 1 for the University Place searches; the gap is the map pack and the Tacoma cold plunge searches. Nine step plan with owners. Not started yet: the two Tacoma pages, the one-build title fix and the Google profile build-out. + History Sep 22 In progress No change since the audit. Sep 14 In progress Rory's September 10 goal; audit published September 14.	Punit, Autosterea	In progress
Instagram launch About 400 followers by the call. Rory: growth came mostly from word of mouth and the community, plus a $150 Instagram ad over four days within 20 miles; Reels pull the most. Goal: 5,000 followers by December, posting three times a week, more around the December launch. Results: qa.ritualstudiospa.com/reports/launch-week.html + History Oct 2 In progress Goal set: 5,000 by December.	Rory, Daniel	In progress
Retention ideas: Daniel's nine Daniel posted nine retention ideas on September 20. Our take, with the research behind it: qa.ritualstudiospa.com/reports/retention-ideas.html . Most do not need to be built as automations: four are a number staff can see and act on (quiet members, sessions about to expire, milestones, the 1,000 count), one is a real feature (the weekly ritual), the waitlist waits for real booking data, and three are programs Rory and Daniel design first. Filed as RR-0193 to RR-0201. + History Sep 23 In progress Research published on the hub: qa.ritualstudiospa.com/reports/retention-ideas.html . Sep 22 In progress Filed as nine Request Center items; research ready for the call. Sep 20 Open Posted in the channel by Daniel for discussion.	Rory, Daniel, Ravi	In progress
App: Rory's usability round Her September 9 list is in the production app, checked independently on DEV. Her own production testing moves to November, together with a 3 to 5 person test group for the three membership types. + History Oct 2 Later Testing moved to November. Sep 23 In progress Ready for Rory's production check; DEV checks are not her sign-off. Sep 22 In progress In production; needs Rory's acceptance in production. Sep 18 Done In production, leftovers included. Sep 14 In progress Independent verification on the test site: 49 of 53 confirmed, then 7 of 10 on the second batch. Sep 9 In progress Rory's list from the RitualOS canvas turned into 71 tracked items with acceptance lines.	Autosterea	Later
Payroll and time tracking research Discovery only; intentionally off the launch path. + History Aug 21 Later Parked.	Autosterea	Later
App: live card charging Stripe stays in test mode by design. Payments, refunds and retries are tested against test cards. The live switch is a separate decision closer to opening. + History Sep 16 Later Deliberately untouched during the production release.	Ravi	Later
Health Department legal action (context) Rory is pursuing legal action over permit treatment. Tracked as context only; nothing on our side. + History Sep 3 Later Discovery phase.	Rory	Later
Founding membership sales (first 75) Decided October 2: the 75 founder memberships go on sale in December, aiming for December 7 after Black Friday, once financing for the January opening is final. Founder members hear first by email from the waitlist. Needs Stripe switched to live and the November test group first. + History Oct 2 Later December sale agreed.	Rory, Daniel, Ravi	Later

Closed items (23)

Item	Owner	Status
Content: weeks 1 and 2 sign-off Rory and Daniel took over posting on September 28 and posted four times in the first five days. + History Oct 2 Done Posting under way. Sep 22 In progress Daniel edited captions directly in the Content Studio over the weekend; sign-off still pending. Sep 18 In progress Daniel rewrote the week 1 and week 2 carousels in his own words (plain, specific to Ritual, no hedging the science). Applied and re-rendered the same hour. Daniel is signing off. Sep 14 In progress Second round applied: week 2 blog rewrite by Daniel, teaser uses the card they liked, citations off the slides. Fonts, slide numbers, watermarks and the diamond handled the next day; caption editing added so they own the words. Sep 9 In progress First round of founder notes applied: six new captions, week 1 blog rewrite, teaser post added, citations under the hashtags. Sep 3 In progress Weeks 1 and 2 live in the Content Studio with a Looks good button and feedback box on every piece. Start date set to September 21. Aug 21 Open Rory reviews two weeks of content at a time and approves September posting.	Rory, Daniel	Done
Content: posting start date Posting started Monday, September 28. Rory and Daniel post; we provide the calendar and templates. + History Oct 2 Done First post went out September 28. Sep 23 In progress Calendar moved to the proposed September 28 start; Rory confirms on the call. Sep 22 In progress Still waiting on Rory's yes. Sep 18 In progress Ravi proposed moving the first post to September 28 to finish and test the app and website changes first. Sep 3 Done Confirmed September 21 (September 14 was the original target).	Rory	Done
App: the OS is now the center of the system A website form submission becomes an inquiry and a lead inside the app, where staff see it and work it. Every email goes out from the app (waitlist, contact, corporate, membership), from hello@ritualstudiospa.com. GHL stays only for SMS, sent through its API. Re-checked September 22: both website submissions that day became leads, synced to GHL and got the email; the one that opted in to texts got the SMS. The waitlist follow-up emails went out on September 19 and 21 as scheduled. Delivery receipts from the email provider are not wired yet, so arrival is confirmed in the inbox. A third waitlist signup on the evening of September 22 went through the same way. On September 30 the server went down after updates and was fixed the same morning; minute by minute uptime alerts are now on. Reports now show real data, including Google Analytics and Search Console inside the app. + History Oct 2 Done September 30 outage fixed; alerts on. Sep 22 Done Re-checked with the September 22 submissions: lead, GHL contact, email and text all worked. Sep 18 Done Email Center on in production for contact, corporate, membership and waitlist, from hello@ritualstudiospa.com. Sep 18 Done Email cutover complete; inquiries and leads in the OS; GHL reduced to SMS via API. Sep 16 Done One real mobile submission traced website to CRM to GHL contact to setup email to member login. Sep 3 In progress Production live on the VPS with its own database; Stripe in test mode; production QA sweep proposed.	Autosterea	Done
App: Daniel's September 17 notes All done: no zero-value lines, Best Deal and Most Popular on Essential, the Unlimited limit shown, the Those Who Serve note, every 4 weeks on the founding line (September 23), and the app name Ritual Studio in both stores (September 25). + History Oct 2 Done App name changed in both stores. Sep 23 In progress Founding line now reads every 4 weeks; only the web app name is left. Sep 22 Open Correction: these did not go out with the September 18 release. Next on the engineering list. Sep 18 In progress Filed with acceptance lines; Vidya finishes the native items once Google approves the Android build. Sep 18 In progress Web layer items included in today's production push.	Autosterea, Vidya	Done
Conversion tracking (completed lead event) Website signups now reach Google Analytics (6 seen September 29 to October 1). Google only counts visitors who accept analytics cookies, so the app's waitlist count stays the number to trust. + History Oct 2 Done Lead events confirmed in Google Analytics. Sep 23 In progress Clarity fixed; lead counting still to switch on. Sep 22 In progress Checked with real submissions: leads are not yet counted in Analytics. Sep 18 In progress Completed-lead event to be captured and tested with the form. Sep 17 In progress Access done; the event contract between website and app is the remaining piece. Sep 3 In progress Ravi to grant access, then Punit wires the tag.	Punit, Autosterea	Done
Weekly educational blog 26 articles written. The first new one, Hot, Cold, Repeat, went live September 27; 12 articles are on the website and articles published in the app reach it automatically. + History Oct 2 Done First weekly article published. Sep 23 Done Automatic journal publishing is on. Sep 22 Done Journal live with 11 articles. Aug 6 Done Started; CoolSculpting removed from all plans.	Autosterea	Done
Email campaigns from the app Approved templates, recipient preview, a separate send confirmation, scheduling, pause and cancel, with unsubscribe respected. Nothing has been sent to customers yet. + History Oct 2 Done Live October 2; tested on our own inboxes only.	Autosterea	Done
Media: bios, photos and first footage Rory posted full bios for herself and Daniel and shared the content folder on September 17; footage delivered the same day. Still owed: a plunge or sauna photo for the About page. + History Sep 22 Done Still owed: the About page photo. Sep 17 Done Bios on the Social Media Hub canvas, Drive folder shared, footage in. Sep 3 In progress Needed for week 1: the partnership photo, Rory, Daniel, and the first walkthrough footage. Aug 21 Open Photos and videos to the Drive folder; founder bios for the About page.	Rory	Done
Two decisions for Rory: Priority Booking, and the member discount on packs Rory answered both on September 22. Priority Booking: Unlimited members can book in advance for their entire 28 day period, up to 15 sessions. Member discount on session packs: 10 percent, confirmed (the production rules already use 10 percent). Two details to settle on the call: does 15 mean 15 sessions booked at one time or 15 per 28 days, and how far ahead can the other tiers book? + History Sep 22 Done Rory answered both in the channel. Sep 14 Open The only two items left after her answers.	Rory	Done
Mobile: Android app Public on Google Play as Ritual Studio Spa (RITUAL STUDIO LLC); Vidya shared the link in the channel on September 23. The store name change to Ritual Studio is submitted for both stores and takes a couple of days. + History Sep 22 Done Live on Google Play. Sep 17 In progress Verification done by Rory; app submitted to Google. Sep 9 Open Google required the account owner to finish developer verification before an app could be created. Sep 3 In progress Play releases first for speed, then Apple; admin invites accepted.	Vidya	Done
Card reader recommendation Recommendation: the Stripe S700 reader, about $300 per device. It connects to the same Stripe account the app uses, so every dollar taken at the desk is tracked from Stripe into the OS. Waiting on Rory's go to order. + History Sep 22 Done Waiting on Rory's go. Sep 18 Done Recommended the Stripe S700. Sep 17 Open Asked in the channel.	Ravi	Done
Website: journal page down Back up the same morning. The journal was republished from the app; the page lists all 11 posts and the sitemap is live. Cause was a mismatch between the web server's snapshot and the app's published set after a website config repair. + History Sep 18 Open Traced to the exact cause and handed to engineering. Sep 18 Done Republished and verified: /journal 200 with all 11 posts, snapshot matches the app.	Autosterea	Done
Mobile: iOS app Ritual Studio Spa is public on the App Store since September 17. + History Sep 17 Done Live on the App Store. Sep 3 In progress Handoff to production; build 10 on TestFlight. Aug 21 In progress TestFlight build with Rory.	Vidya	Done
Website: Rory's September lists (8, 9, 13, 15, 16) Ritual Founding 75, membership cards, session packs, corporate page, experience steps, popup, About mission restored, heated benches gone, header image replaced, waitlist form fixed. Live September 17. + History Sep 17 Done Everything through September 16 live, including Daniel's mission, heated bench and waitlist items. Sep 14 In progress September 8 and 9 shipped September 11; September 13 list added. Sep 9 In progress Rory's September 8 and 9 canvas lists with Punit.	Punit	Done
Membership rules: Rory's decisions All 15 decisions answered on the rules page on September 14, including Those Who Serve at 10 percent (Daniel confirmed in the thread). Every answer recorded on the page with a note on where the build stands. + History Sep 14 Done Rory answered everything; Daniel confirmed 10 percent. Sep 9 In progress Rory's September 8 website copy changed policy (Those Who Serve 10 percent, retail tiers, founding extras, packs); page updated and the changes flagged for her confirmation. Sep 3 In progress The draft became a living rules page written from what the app enforces, with the open decisions listed at the top. Aug 21 In progress Billing guardrails document drafted for Rory's review.	Rory	Done
How changes flow between website, app, emails and SMS Rory's question answered as a page: the sources of truth, every surface with its owner, the ten step flow, and her September 8 updates traced across every place they touch. + History Sep 9 Done qa.ritualstudiospa.com/reports/change-flow.html	Autosterea	Done
Google Analytics access Access granted to Punit on September 8; the property is the original one. + History Sep 8 Done Granted. Aug 21 Open Blocker: Punit needed access to the property.	Ravi	Done
Content: the plan built from Rory's redesign Weekly Building Ritual Reel, educational carousel, community or invite post; content bank finalized two weeks at a time; engagement routine, pins, Highlights, measurement. Walked through on the September 3 call. + History Sep 3 Done Redesign from Rory's August 27 notes walked through on the call. Aug 21 Done Social workflow agreed: three posts a week, two-week review cadence, manual posting, Drive as media intake.	Autosterea	Done
Construction and opening target Construction started September 1. The opening target holds: early 2027. + History Sep 3 Done Construction began; target confirmed on the call. Aug 6 Done Opening timing moved to early 2027.	Rory	Done
Website: pricing and copy aligned First 75, billed every 4 weeks, opening early 2027, Founding Member Waitlist everywhere; verified independently August 31. + History Aug 21 Done Shipped August 24 and independently verified: zero legacy terms in the served site, bundle or metadata.	Punit	Done
Google Search Console and sitemap Connected and verified August 25; sitemap submitted; robots and FAQ schema live. + History Aug 21 Done Created and ownership verified with a permanent verification file.	Punit	Done
App testing closed (120 of 124 verified) The living QA hub and the testing round that made the app shippable. + History Aug 6 Done Walked through on the call.	Autosterea	Done
Social media benchmark 16 Instagram accounts profiled; became the base of the social plan. + History Aug 6 Done Delivered.	Autosterea	Done